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Onead: Making Every Impression Count In Retail Media

Top Martech Solution Provider 2025

Today, every second counts, and every message matters. Brands can no longer afford fragmented systems or outdated strategies. At the intersection of innovation and necessity lies a new wave of solutions, which include smart brand advertising platforms, push-to-talk (MCPTT) communication systems, and holistic AI-led digital transformation services. A surge in mobile penetration is fueling this shift, robust government investment in digital infrastructure, and a growing demand for real-time responsiveness and data-informed decision-making across public and private sectors.

At the core of this transformation is the redefinition of how businesses engage, not just with consumers but with their teams. Smart brand advertising platforms now go beyond traditional campaigns. Leveraging AI, these platforms tailor messaging in real-time, adapting tone, content, and delivery across channels. It’s not just marketing but intelligent storytelling that evolves with every click, conversation, and customer action.

Yet even the most advanced platform needs a strong foundation. That’s where mission-critical push-to-talk (PTT) communication solutions come in. Initially built for high-stakes environments like emergency response and defense, these tools are now essential for industries that rely on speed and clarity, including healthcare, logistics, field services, and others. Integrated with modern cloud systems and AI, PTT ensures that communication is instant, secure, and always on.

Bringing it all together is the larger journey of digital transformation. It’s not just about implementing tools; it’s about changing how an organization thinks, collaborates, and serves. Digital transformation services enable companies to streamline workflows, break down silos, and develop adaptive systems that respond to evolving business needs. These elements—smart advertising, PTT communications, AI, and transformation strategy—aren’t separate initiatives. They are parts of a connected ecosystem that empowers businesses to stay ahead, be heard, and deliver consistently high-quality experiences.

In this edition, we spotlight several companies at the forefront of transformative technologies. Among them is OneAD, Taiwan’s largest brand advertising technology company. Through AI-driven audience targeting and ad optimization, the company builds smart advertising solutions that enable meaningful communication across networks, strengthening digital brand presence and driving market leadership.

We also feature insights from renowned industry leaders such as Boon Siew Han, Regional Head of Humanoid Component Business & R&D (APAC & Greater China) of Schaeffler and Kreecha Puphaiboon, Head of AI/ML at BANPU Public Company Limited. These leaders shed light on the current challenges and future opportunities that these technologies hold. We hope that the valuable insights from industry leaders featured in this edition will help you make informed decisions for your business.

Top Martech Solution Provider

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    Top Martech Solution Provider

    OneAD
    OneAD
    OneAD is a Taiwan-based ad-tech company specializing in AI-driven audience targeting and ad optimization. Its proprietary solutions—Webb Retail DMP, RetailGPT, and xTargetingGPT—leverage real-time consumer insights to enhance ad precision, maximize engagement, and improve transparency in digital advertising across multiple platforms.

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